Digitisation is on everyone's lips, but what does it mean in concrete terms for companies and how do they manage to keep up with the ever-growing market demands? During the workshop series "Digital Marketing" of the INTERREG project DigitSME, digital experts provided answers to this question and shared their knowledge on digital strategies, e-commerce, growth marketing and marketing automation. We make the knowledge content discussed available to you here in the form of a handbook.
You will gain practical insights into digital marketing strategies and tools that will help you reach your target audience, strengthen your online presence and ultimately increase your sales. Examples from business practice illustrate throughout the elaboration how to implement the relevant theory. Step-by-step instructions provide the template for your next digital marketing actions.