Workshop series 2 - “Social media, newsletters and inbound marketing”

The handbook "Social Media, Newsletter and Inbound Marketing", part of the workshop series of the same name of the INTERREG project DigitSME, offers practical tips and strategies to address relevant target groups via digital channels. With the help of a structured marketing and sales process, sustainable customer experiences can be designed, and long-term customer relationships can be built. Web tools and tools such as HubSpot and Google Ads help you to implement these measures.

Benefit from guidelines, "do's & don'ts" and best practice examples from corporate practice and use the content of the online marketing experts to transfer it to your company.